"How does a website increase your credibility?" When you ask a business owner this question you usually get a moment of silence.

The best websites are developed with a clear purpose in mind so the key is to provide some type of value.

Goal - What is the goal for your website?
Attracting new clients is the most common answer but it’s also the least substantial. What does attract new clients actually mean? What exactly is a "client" for you? Each type of client needs to be addressed differently, so if your goal is to attract new clients, first define what "client" means to you.

Goal - Establish Credibility and Increase Visibility
At this point I must emphasize that while a website has the ability to enhance your credibility and to get your business more visibility, they should not be your primary focus. In my opinion, providing your visitors with relevant and useful content that you distribute through multiple channels is the best way to generate trust for your products and services.
 
Goal - Build Your List
Your list is your Golden Fleece. It can ultimately provide you with a steady stream of income. Effectively communicating with the people on your list, consistently providing them with valuable information, and intermittently offering incentives to remain on your list will go a long way to help you build a highly responsive group of prospects and customers. There are many ways to build a list but the essential key is to provide something of value up front in exchange for the prospective customers email address. If it is clearly perceived as valuable all you have to do is make it easy for them to take the next step and sit back.

Some suggestions for giveaways that can help you start building your list are: A free report, A subscription, An Audio file, even a complimentary service. These are just suggestions and in this area you can be very creative.

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