Today we’re going to talk about five components your business web site needs and why you need them. Just remember, these aren’t the only five components you need. You also can’t just throw these components together on a web site and expect to have a great website.

You still need some solid design work, good ease of navigation and usability and the best practice principles of search engine optimization, or SEO to have a successful site.

Component 1 - Opt-In Box
You’re missing out on one of the greatest online marketing tools today if you’re not capturing your visitor’s details with an opt-in box. An opt-in box is a component where visitors subscribe to your e-mail or newsletters by entering their name and e-mail address. Once you start building your opt-in list you can then start building a relationship with your subscribers with regular, useful contact.

Component 2 - Who you are
If you want your customers or clients buying your products or services you’ll have to build their trust. Part of building trust is sharing information about you and how your company began.

Component 3 - What you do
Obviously, you’ll need to talk about your products or services if you plan on selling them. This is where good marketing copy is very useful. At this point, investing in good copywriting can make all the difference so if you can’t write good copy that attracts visitors and convert them to customers then you should really consider hire someone who can.

Component 4 - Content that Sticks
This type of content refers to content on your website that attracts visitors and keeps them there. Consider your blog posts, articles, web videos, and other content resources, to be the super glue that keeps visitors “glued” to your website. The longer a visitor stays on you website the more likely you are to convert them to a customer. However, if you give too much away up front and make your content “too sticky”, your potential buyers may not need to buy and just settle for the freebies and never convert into sales.

5. Contact Information
All your potential clients and customers will need to know how to contact you for several obvious reasons. Being able to contact you allows them to buy from you with assurance that if they have any problems they’ll be able to ask questions or easily process any returns. Also, this gives them the ability to ask you questions prior to purchasing. Bottom line, there’s a long list of reasons customers may want to contact you but one of the most important reasons is that they’ll feel safer purchasing products or services from you if they can contact you easily. Providing a phone number and email address is the minimum. If you can, provide a physical address or get a P.O box if you work from home, don’t provide your home address.

Magnetik Salesperson is a business website management system that effectively turns your website into your best salesperson. Magnetik Salesperson implements all these components and more including a lead capture system that notifies you by email and SMS, an Ecommerce web store feature that allows you to sell products, fulfill orders, manage stock levels and automatically collect payments without extra software or effort.

Call Magnetiks Search Marketing at (281)362-9855 today or go here to get your free trial today!!